The object
Gadi Amit led NewDealDesign’s industrial design for Fitbit wearables, shaping the compact physical tracker that brought everyday activity sensing to a mass consumer market. A 2025 Fortune interview identifies Amit with the Fitbit work and his continuing product-design practice. Contemporary reporting still treats Fitbit as a seminal wearable-design reference.
01
What Gadi did
led the industrial design of Fitbit wearable activity trackers through NewDealDesign
02
Why it matters
Fitbit turned the wrist-worn activity tracker into a mainstream consumer-electronics category and a recognizable daily health object.
03
Living-status check
Fortune reported Amit speaking at its Brainstorm Design conference in February 2025.