The object
Jeff Woolf invented the Morpher flat-folding bicycle helmet to address the practical problem of carrying a helmet after a ride. BikeRadar identifies the collapsible design as Woolf’s idea. A helmet-safety review reports that Woolf, as majority owner, was still developing the product for the U.S. market in August 2024.
01
What Jeff did
invented the Morpher collapsible helmet mechanism to make a certified bicycle helmet easier to carry
02
Why it matters
Morpher showed that a certified bicycle helmet could collapse into a portable form, influencing the design conversation around shared and urban mobility.
03
Living-status check
Bicycle Helmet Safety Institute reported Woolf’s current product-development work in August 2024.