The object
Sergio Lozano designed the Nike Air Max 95, using the human body’s spine, ribs, muscle fibres, and layered terrain as functional visual cues. Nike credits Lozano with the first visible forefoot Air runner, and its 2025 Air Max 95000 explicitly pays homage to the 95’s lasting silhouette.
What Sergio did
designed the Nike Air Max 95, using human-anatomy cues and the first visible forefoot Air cushioning in a running shoe
Why it matters
The Air Max 95 introduced visible forefoot Air cushioning and became a continuing sneaker-design reference, inspiring Nike’s 2025 3D-printed Air Max 95000.
Living-status check
Nike’s updated 2024 history identifies Lozano by name as designer while its 2025 newsroom release continues to credit the Air Max 95 as an enduring benchmark.