The object
Walter de Silva directed Audi design and defined the first-generation Audi R8’s design language. The mid-engined production sports car became a distinctive halo product for Audi, and Audi’s own design-history page names the R8 as a clear example of de Silva’s reshaping of the brand’s visual identity.
What Walter did
Directed Audi design and defined the first-generation Audi R8’s design language.
Why it matters
Audi identifies the first-generation R8 as a defining expression of de Silva’s new Audi design language.
Living-status check
Audi Club North America’s September 2024 report documents de Silva’s Monterey Car Week podcast appearance discussing new ventures.