The object
Peter Schreyer co-created the Audi TT Coupé, taking the geometric 1995 concept into a series-built sports car with Freeman Thomas. The car's unusually pure, industrial forms made it a design icon and helped establish a more emotionally expressive Audi identity in late-1990s production automobiles.
01
What Peter did
As Audi design chief, co-created the production Audi TT Coupé with Freeman Thomas and directed its puristic design.
02
Why it matters
Audi's twenty-fifth-anniversary release calls the TT a timeless design icon and names Schreyer and Thomas as its creators.
03
Living-status check
Hyundai Motor Group's June 2025 design-award release identifies Schreyer as its executive design adviser and brand ambassador, positive evidence he was alive in 2025.