The object
Adrian van Hooydonk led BMW Group Design for the BMW i8, a carbon-fibre plug-in hybrid sports car that made electrified performance a halo product. BMW quotes van Hooydonk on the i8’s revolutionary design, while its current design leadership page documents his continuing role shaping BMW mobility.
01
What Adrian did
Led BMW Group Design for the BMW i8 plug-in hybrid sports car.
02
Why it matters
BMW described the i8 as a revolutionary sports car and a defining vehicle of the BMW i design identity.
03
Living-status check
BMW’s 13 September 2024 release documents van Hooydonk reorganising BMW Group Design for its Neue Klasse vehicle programme.